Challenge

Astley Media were appointed by the Heart of the South West Local Enterprise Partnership Digital Skills Partnership, to market a government funded £2.2million, Digital and Technical bootcamp pilot programme for adults in the South West, with the aim of recruiting 750 learners.

Solution

We created the #Train4Tomorrow brand, and a stand-out multi-channel marketing campaign. 

To support the recruitment phase we developed a campaign video, an organic and paid social media campaign, a stand-out press release for local media and a marketing asset pack for supporting partners.

Once learners were recruited, we supported the development and delivery of virtual jobs fair and worked with learners to pull together compelling case studies about their learner experience. 

Throughout the campaign, Astley Media worked closely with the bootcamp delivery partners and local employers to maximise collaboration, to support the effective recruitment of 750 learners and the attendance of employers at the jobs fair.

Outcomes

  • 858 learners were recruited to the #Train4Tomorrow bootcamps
  • Learners and local employers were invited to attend an online jobs fair where they had the opportunity to network and seek employment opportunities
  • Radio and TV coverage was achieved during the recruitment phase including on BBC Spotlight
  • Due to the success of the bootcamp programme, the Heart of the South West Local Enterprise Partnership achieved additional funding to deliver a second round of bootcamps, and Astley Media were reappointed to deliver the campaigns PR and Marketing

Watch the campaign video

“Astley Media submitted a strong proposal which gave me confidence they understood the remit of the programme and how to effectively message the target audience. The media assets produced throughout the campaign were exceptional and compelling which helped the programme stand out during a particularly difficult time of competing initiatives and against a backdrop of uncertainty. The team was a pleasure to work with, supportive and there when we needed them. ”

Charlotte Collyer, Digital Skills Partnership Manager, Heart of the South West Local Enterprise Partnership