Challenge

Develop a communications and public information campaign to promote the safe and successful reopening of retailers and businesses across East Devon.

Solution

Astley Media developed the #StayLocalShopSafe campaign to encourage local people to rediscover their high street and support local businesses as lockdown restrictions were eased. 

The campaign focused on the people who run the businesses in East Devon, who have worked tirelessly to create safe environments. 

Astley Media developed the campaign from initial concept and development through to delivery and evaluation. This included the production of attractive and engaging campaign assets; a campaign video, social media graphics, organic and paid for social media posts and a flyer which was delivered with residents’ council tax bills. Astley Media also managed the creation of advertisements which were played on local radio and developed a partnership with media publication Archant to promote the campaign across multiple offline and online channels.

Outcomes

  • 206 posts across the EDDC social channels have been delivered achieving 111,852 impressions 
  • The paid-for Facebook campaign achieved 295,588 impressions over an 6 week period
  • The council tax flyer was delivered to 60,000 households and businesses in East Devon
  • Feedback from local residents, business owners and East Devon councillors has been extremely positive

Watch the campaign video:

“Astley Media developed the #StayLocalShopSafe campaign in the Spring of 2021, to build on our pre-Christmas campaign ‘love East Devon, shop East Devon’.  The campaign encouraged residents and visitors to support the local economy by buying from local businesses, thus helping to protect local jobs and provide reassurance on how to shop safely during the pandemic.  The campaign was welcomed by local stakeholders across the district.  Thanks to the Astley Media team for a creative and engaging campaign, which was diligently project-managed and delivered.”

Anne Mountjoy, Marketing and Communications Officer, East Devon District Council