Develop a communications and public information campaign to promote the safe and successful reopening of retailers and businesses across East Devon.
Astley Media developed the #StayLocalShopSafe campaign to encourage local people to rediscover their high street and support local businesses as lockdown restrictions were eased.
The campaign focused on the people who run the businesses in East Devon, who have worked tirelessly to create safe environments.
Astley Media developed the campaign from initial concept and development through to delivery and evaluation. This included the production of attractive and engaging campaign assets; a campaign video, social media graphics, organic and paid for social media posts and a flyer which was delivered with residents’ council tax bills. Astley Media also managed the creation of advertisements which were played on local radio and developed a partnership with media publication Archant to promote the campaign across multiple offline and online channels.
- 206 posts across the EDDC social channels have been delivered achieving 111,852 impressions
- The paid-for Facebook campaign achieved 295,588 impressions over an 6 week period
- The council tax flyer was delivered to 60,000 households and businesses in East Devon
- Feedback from local residents, business owners and East Devon councillors has been extremely positive