Introduction

Global customer insight and business intelligence brand, Ikano Insight, appointed  Astley Media at the end of 2020 to plan and deliver a 12-month digital content and PR strategy. The key objective is to increase brand awareness and generate new business leads across the company’s three priority territories – South East Asia, Europe and the UK.

Approach

We worked closely with Ikano Insight’s team, including the CEO, to define the audience  and identify the best digital channels for engagement, moving quickly to understand the  brand, its product offering and key sectors. 

A white paper lead generation campaign, Linkedin organic and paid for campaigns and a brand video have been developed in the first three months.  

For the white paper: ‘Survive or thrive: the value of data insight’, we worked with Ikano Insight’s experts, identifying key themes, compiling commentary, case studies and insight for the retail sector.

Impact

  • The delivery element of the content strategy started in April, with the white paper campaign driving traffic to an online landing page for potential prospects to download the report. 
  • A new brand video has been launched, at a global sustainability conference for 4000 people.

Key Learning

Always measure the results! The campaign, having just launched on 14 April, is being constantly evaluated, with leads already coming in via the LinkedIn targeted campaign.