IT strategy and support specialists Timewade wanted to promote their team’s high level of technical expertise, and 30 year experience in the consultancy business, to create meaningful SME business leads.
Astley Media came up with the idea of the Technology for Success campaign; an audience engagement initiative to connect Timewade with their target clients.
The first step in the campaign was to encourage businesses to take part in a survey, focused on their use of technology. SMEs were targeted, via social media, with the results informing the first Technology for Success insights report.
Building on this initial engagement, the Technology for Success website was created and a business group formed. This was followed by a series of webinars, thought leadership blogs, a business summit, partnerships with the likes of Bishop Fleming and Stephens Scown LLP and further reports and surveys.
Working with Astley Media has broadened Timewade’s business network, building a group with close to 200 business members, leading to new business opportunities, partnerships and opportunities as Timewade continues to grow their client base across the region.