By Marc Astley

This week’s recommendation comes from CEO Marc.

Here he tells us why The Dip by Seth Godin is in his top 10 reads.

Quitters never win, right? Wrong.

That’s what Seth Godin tells us in this challenging book.

He argues that unless you are exceptional at a particular task or mission you must question if it’s the right thing to do.

The risk you pay for not quitting is to become average and that’s the worst possible choice.

Unless you are the best at what you do, what is the point?

Number one is number one for a reason and number one is where you need to be.

This is an inspiring read and one that will make you rethink your business, career or personal life.