To attract new tenants, and increase turnover, by positioning Plymouth Science Park as a thriving hub of innovative technology, science and health, with a local, regional, national and international impact.
Astley Media developed a marketing strategy for Plymouth Science Park focused on the mix of tenants and showcasing their world class research and innovation.
The strategy included a collaborative approach, encouraging partners, tenants and other key audiences to get involved in marketing activities. Partners include the University of Plymouth, Plymouth Health Innovation Alliance and Plymouth City Council.
Activities included social media management, media releases, monthly newsletters, a new ‘Podcasts from the Park’ series and the development of a new webiste and ongoing updates as well as strategic digital and offline campaigns. Astley Media is managed the delivery of a new website, which strengthened the positioning of the Park as high-tech, innovative and forward-thinking.
In the first year of working with Astley Media:
Plymouth Science Park has seen a marked increase in media coverage and social media engagement, with over 60 pieces of coverage achieved and a 37% rise recorded in Linkedin connections. The podcasts and webinars have also been successful, generating nearly 400 interactions. The marketing activities have helped to strengthen park management relations with existing tenants and enquiries, from potential tenants, have also increased.