2020 was an unprecedented year for global brands, SMEs and start-ups – the way we communicated with customers and brands changed, possibly forever.
As we embark upon 2021, brands are asking themselves, how can we maintain genuine connection with our customers and stand out in a crowded and competitive market place?
In the first episode of our ‘Marketing from the Edge’ podcast series, we’re joined by President of the Chartered Institute of Public Relations (CIPR) Mandy Pearse who addresses lessons learnt in 2020 which can be used to help brands thrive in 2021.
This is the first in a series of podcasts which discuss the findings of the ‘Marketing From the Edge’ report, exploring how South West SMEs adapted their marketing and communication strategies in 2020, and what this means for marketing strategies in 2021.
Mandy Pearse joins Astley Media’s Managing Director Dan Pritchard to explore the ways brands can engage with customers.
As well as delivering marketing messages, Mandy highlights the importance and value of listening to what your audience are saying.
Give it a listen to find out the best options to keep your brand at the forefront in 2021.
Listen on Buzzsprout: https://bit.ly/3eT1oTe
Listen on Spotify: https://spoti.fi/3s5vSoJ