The South West’s winner of the PR agency of the year award is setting out what it believes organisations need to focus on in their marketing as the country heads towards Brexit.
In a one-off masterclass for businesses in the region, Astley Media will be looking specifically at opportunities for companies who sell direct to other companies.
The Exeter-based PR and marketing agency, which works with a range of national and regional brands, was recently named Small Consultancy of the Year by the Chartered Institute of Public Relations.
Managing Director Dan Pritchard said: “With uncertainty comes opportunity but not enough businesses are seizing the moment. In fact, we are seeing more and more brands struggling to take control of their marketing, particularly when it comes to deciding which technologies to use, how to use them and which markets to focus on.
”You only have to look at the latest Devon Chamber survey to see that there are big challenges ahead, with an increase in companies reporting decreasing sales and a sharp rise in the number of businesses with worse confidence in their future prospects.
“Whether your customers and clients are regional, national or global, companies need to achieve a balance between a rigorous focus on what’s going to grow their brand, build their reputation and bring them profit, whilst having the agility to respond quickly to opportunities that will emerge in the coming months and years.”
Drawing on actual case studies of successful South West brands, the masterclass will feature examples of recent award-winning business-to-business marketing, with a focus on sectors including professional services, technology and property development.
The masterclass is part of the Astley Media Inspires Executive Series, which saw a series of events take place throughout 2017, including a conference at the RAMM Museum in Exeter and business breakfasts on topics including ‘Turning disruption into opportunity’ and ‘The 100-year-life’.
The B2B Marketing for Growth event is in Exeter on Tuesday 6 March. Visit https://www.eventbrite.co.uk/e/b2b-marketing-for-growth-tickets-41422056486 to book.