Technology has dramatically changed the way we communicate, and the global pandemic has accelerated the revolution in the way we interact with each other as individuals and businesses.

To stay relevant and open for business during these uncertain times, many companies have had to pivot their communication strategies and technology has played a significant role. 

In this blog we share three ways you can use technology to enhance your marketing communications in 2021.


Introduce a robust CRM system


An effective CRM (Customer Relationship Management) system allows you to centralise and streamline your data, giving you a greater understanding of your customers to inform and personalise your communication strategies.

An effective and accessible cloud based CRM system is an essential component for delivering optimal marketing communications.

With remote working set to remain a part of our lives for the foreseeable future, having a cloud-based CRM system that is accessible from anywhere will be essential for 2021 and beyond. 


Start listening to social


In 2020, the vast majority of us turned to the digital world to keep in contact. The need for a business to be present online is now greater than ever before. For a business to thrive in 2021, it cannot merely exist online but has to actively engage with its audience. To engage effectively, a business needs to listen. 

The practice of ‘Social Listening’ is about monitoring social media channels for mentions and conversations about your business, providing actionable insight into customer sentiment. Social Listening allows you to get information on the changing habits, preferences and expectations of the consumer and adapt accordingly. 

2020 saw a huge shift in consumer behaviour. With the fragility and contingent nature of today’s business climate, it is crucial to stay up to date with the latest trends to improve marketing communications, engage with customers, manage crises, track competitors and discover new leads.


Explore new social media platforms


The landscape of social media is changing every day, and adapting to the channels used by your audience is critical if your business is to stay relevant. 2020 saw the overwhelming success of the social media channel TikTok and, according to forecasts, 2021 is set to be another successful year for the platform. 

It is worth keeping an eye on emerging social media platforms such as Twitch, which is a live streaming platform and according to Forbes saw nearly 1.5 billion viewing hours in April 2020. The platform is currently used for gaming, however there is scope for expansion, so it is worth keeping track of new opportunities.  

Whilst new platforms have been gaining popularity, it is equally as important to remember more traditional social media platforms such as Facebook and Instagram. The key to successful marketing communications in 2021 is to know your customers and the platforms they use to communicate with them effectively. 

By staying up to date with the latest platforms and utilising them to your businesses advantages, you can elevate your marketing communications this year.

To discover more about enhancing your marketing communications and to help shape your 2021 marketing strategy, download the ‘Marketing from the Edge’ report or contact us today at